Eco-labelling: The influence of eco labelled products on consumer buying behaviour
Eco- labelling: –
Environmental labelling on packaging is an important method of explaining to customers the unique advantages and features of the commodity as well as societal claims. Environmental labels are becoming more common. Displayed by using eco friendly icons or
texts. The aim of environmental labelling is to project a green picture; this green image often extends to a corporate image. Environmental reputation can be improved by being environmentally sensitive to stakeholders.
Most countries grant ecolabels based on environmental factors, but in India, it is also related to product protection and efficiency. The goods must follow both the environmental and quality requirements defined by the Indian Bureau of Standards. With new developed technologies and increased environmental consciousness among consumers, the principle of the eco-label assists consumers in making choices on eco-friendly goods.
It has emerged as one of the most powerful contact mechanisms for conveying these activities to customers.
All eco-labels in India:
• Best Aquaculture Practices
• Better Environmental Sustainability Targets (BEST) Standard 1001
• Bio Suisse
• Carbon Neutral Certification
• Compostability Mark of European Bioplastics
• Ecomark: India
• EPEAT (Electronic Product Environmental Assessment Tool)
• EU Ecolabel
• Forest Stewardship Council (FSC) Chain of Custody Certification
• GEO Certified
• Global GreenTag Certified
• Global Organic Textile Standard
• Green Globe Certification
• Hong Kong Green Label (HKGLS)
• HAND IN HAND
• India Organic – National Programme for Organic Production (NPOP)
• LEAF Marque
• Processed Chlorine Free
• Programme for the Endorsement of Forest Certification (PEFC) schemes
• SFC Member Seal
• Sustainable Agricultural Network
• Sustainable Forestry Initiative (SFI)
• TCO Certified
• Totally Chlorine Free
• UPS Carbon Neutral
• WQA Gold Seal
Variables influencing Consumer Behaviour: – Because of the many factors involved, the analysis of consumer behaviour is very complicated. their proclivity to engage with and
affect one another. These factors are classified into two categories.
They cover the following sections:
1. External Environmental Variables Influencing Behaviour: These are
the variables that influence behaviour. External environments, such as
the ones mentioned below, form the foundation of external
Influences on a customer’s mind (outer circle):
1. Sub-culture and Culture
2. Social Class and Social Group are two terms that can be used
3. Influences by family and others.
4. Other Influences (which are not classified by any of the preceding six, such as geographical, political, technological, social, and so on).
2. Individual Determinants of Behaviour: The middle ring depicts the major individual determinants of Consumer Behaviour. These are the characteristics of the human mind.
These variables are of a personal type, and they are influenced by the preceding series of variables. external considerations, which in essence affect how customers proceed into the decision-making process product and service development phase They are as follows:
1. Personality and Self-concept
2. Involvement & Motivation
3. Perception and Data Processing
4. Memory and Learning